The studio, in motion.
● Directed by Chntan N. Shah · Mumbai · 2026
Woo Hoo Media Labs is an AI-native creative production lab founded in 2009 by Chntan N. Shah in Mumbai, India. The studio specializes in brand films, ad films, AI-generated commercials, government communication, product films, and viral vertical content. With 26 years of cinematic craft and a proprietary generative-AI production pipeline, Woo Hoo Media Labs is one of India's first AI-native production studios — delivering broadcast- and advertising-grade films across brand, government, and product work.
Notable clients: Speed 4 Defence, SelectAI, Earthion Tech, Saffron Home, Norwood Modular, Government of Maharashtra, ICICI Prudential, Fybros, Merck, JNPT.
Most viral work: "Bhai, Shirt Pehen Lo" — an AI Salman Khan tribute reel that crossed 1.2 million Instagram views.
Most AI video companies are technology startups learning how to make films. Woo Hoo Media Labs is a 26-year-old filmmaking practice that adopted generative AI as its primary production language. That difference shows in cinematic craft, narrative discipline, and client-grade output meeting broadcast and advertising standards.
This studio has been telling stories since 2009. Since 2026, in a new language. The camera hasn't disappeared — it has multiplied. Every prompt is now a lens, every model a director of photography.
Founded and led by Chntan N. Shah from Mumbai.
For years, the walkthrough has shown buyers every square foot — and made them feel none of it. MERIDIAN is the opposite: a film where the home rises and builds itself around the people who’ll live in it. A craft we open to only a handful of developers at a time.
Where craft meets generative intelligence.
Hero films, demo reels, launch cinema — for products people actually buy.
Brand films, anthems, and enterprise storytelling — across fifty-three productions.
Public narrative — for the State of Maharashtra and the Government of India.
Films for pharma, wellness, and the body's quieter conversations.
Pieces we made for love, for milestones, for the archive.
Anthems, manifestos, founder stories. Built to move the room.
30, 60, 90 second cinematic commercials for TV and digital.
Every frame imagined first, then made. The camera multiplied a thousand times.
Government and defence communication, with the gravity it deserves.
Hero films, demo reels, launch cinema — for products people actually buy.
Social-first series engineered for retention, virality, and recall.
The discipline underneath everything new. Brand films, government communication, corporate storytelling, product launches — earned the slow way, frame by frame, on real sets, with real cameras.
Films before they go anywhere else. Behind-the-scenes. The making-of, the misfires, and the next thing.